If you were holding off on buying a new Subaru BRZ in hopes of cheaper pricing or additional equipment, we have bad news.
The beginning price for Subaru's sports car has increased by $900, and the destination charge is $50 more expensive.
The 2025 Subaru BRZ basic price is now $32,265, which includes a $1,170 destination fee.
The price rise comes as BRZ sales drop through the proverbial floor. Subaru sold only 1,414 vehicles during the first half of the year.
A drop of roughly 44%. There is little indication that things will improve for the third-quarter report, which is due in early October.
The tS adds further suspension tuning, but with a starting price nearing $40,000, it's a huge ask when you can have a Subaru WRX or Toyota GR Corolla for the same money.
Subaru enthusiasts have always admired the BRZ for its simplicity as a driver's car, but with competitors offering more horsepower and sophisticated technology at lower pricing, the 2025 model's premium is difficult to justify.
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